In the banking sector, microprocessor cards based on the EMV (Europay-MasterCard-Visa) international standard are replacing magnetic stripe cards at a fast pace.

These intelligent cards, with their ability to manage a variety of applications and new advanced security features, are familiar to cardholders and offer an ideal enhanced option against fraud.

With the launch of Axalto's Shinflex-J DDA-enabled product, JCB – a major international credit card brand and the largest card issuer/acquirer in Japan, is now able to offer its customers the most advanced and secured platform available today, for access to a whole host of e-payment applications.

"One of the main issues today for financial services institutions is the ability to offer increased services while maintaining customer security and privacy. With Shinflex-J DDA-enabled cards, JCB is leading the industry to offer customers international standard security and convenience," said Kazuhiro Matsumoto, Executive Vice President & General Manager, Advanced Technologies Department, JCB Co., Ltd. "Axalto offers JCB true partnership, a track record of success globally and a robust end-to-end solution suite, which we believe will contribute greatly to the success of this deployment."

"We are pleased to be working with industry frontrunner JCB. Through this close cooperation, Axalto has developed the desired appropriate technology in a timely manner, helping JCB to future-proof their market investments," said Philippe Vrignaud, Vice President, North Asia, Axalto. "Our EMV DDA native product represents the best that technology has to offer, combining new services deployment flexibility with software and hardware security features to ensure that JCB and their customers continue to enjoy world class banking card products that are secure, reliable and able to handle a large variety of easy-to-use applications."