Gary Wood, UK & Ireland Managing Director, Experian Decision Analytics, comments: "Organisations are looking for the best ways to achieve profitable growth. The stakes for every customer decision are increasing. Organisations are faced with more data, more competition, greater regulatory pressures and higher consumer expectations. The key to profitable growth will be their ability to use innovative software like PowerCurve to make accurate analytics-based decisions quickly, efficiently and repeatedly as they acquire, manage and grow their customer relationships."

PowerCurve builds on the more than 30 years of experience that Experian has providing organisations across the globe with expert decisioning tools. It is equipped with some of the most advanced decision analytics capabilities in the market today.

Advanced strategy and customer management
As a flexible decision management technology platform, PowerCurve offers a unified set of software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly. The first two PowerCurve software products — PowerCurve Strategy Management and PowerCurve Customer Management — are available today.

PowerCurve Strategy Management enables organisations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It gives business users the ability to easily design, test, execute, and continuously improve decision strategies. The software uses advanced analytics to help users transform data into knowledge of the potential revenue and risk associated with each and every customer interaction.

PowerCurve Customer Management allows businesses to improve the profitability of customer relationships by optimising cross-sell and up-sell offers, improving loyalty and managing risk. The software creates a comprehensive view of each customer relationship across an organisation's business and product lines, to more accurately quantify each customer's potential lifetime value, and drive actions to develop and nurture it.

Wood continues: "We created PowerCurve in response to growing market demands for truly agile decisioning software, enabling clients to quickly adapt to dynamic business and regulatory environments. PowerCurve fully integrates the power and intelligence of advanced analytics to drive better decision-making, improve efficiency and generate profitable growth. Clients that have tested the software already see tremendous value in its ease of use to validate, monitor and improve decision strategies."

Clients can choose to install the software within their own IT environments, integrating the capabilities they need in order to manage costs and leverage their existing software investments. Alternatively, PowerCurve can support delivery of Experian's analytics and decisions in a secure, hosted environment within the Experian firewall at one of its state-of-the-art data centers around the world.