Reinhart, based in Switzerland, has been a major force in world cotton since 1788. The company is implementing the latest generation of Brady's specialist commodity risk technology, which will provide complete risk management analysis and reporting requirements. In particular, it enables quick and efficient pricing of various types of options. It also includes a variety of pricing and "what if" screens for the calculation of single expiry date options, calendar strips and Min/Max style options.

Ezio Vitali, Chief Risk Officer of Paul Reinhart AG, said: "Our business is built on integrity, expertise and professionalism which combine to provide the high level of service our clients expect. We appreciate the value that technology can provide and have always embraced the best methods for supporting our business. The solution we have selected from Brady will bring both immediate and long-term benefits to our business and to our clients. We look forward to a long and successful relationship with Brady."

Gavin Lavelle, CEO of Brady Plc, commented: "Winning Paul Reinhart AG as a new client underscores the value of Brady's expertise in commodities. I am delighted they have chosen our risk management solution. It is a clear endorsement of Brady as a leading technology supplier and evidence of our dominant position as the major provider of specialist trading and risk management solutions to the world's commodity markets."