One of the biggest barriers to business execution and innovation today is dealing with data centre complexity. As a result, the majority of IT budgets are allocated to keeping the lights on and containing infrastructure sprawl. This, in turn, limits the amount of IT funding for business innovation. To break this cycle, successful organisations are implementing a "demand driven - efficiency tailored" operational design approach to transform their data centre infrastructure and operations.

"Data centre managers are looking for proven technology that can drive efficiency and better align business and IT," said Tony Bishop, CEO at Adaptivity. "With this offering, we are delivering a repeatable set of technologies and services that can help transform organisations to the next-generation data centre model."

DataSynapse and Adaptivity have combined their technology platform and best practices to help firms consolidate, virtualise, and sustain a next-generation data centre infrastructure. Currently the organisations are jointly involved in multiple client engagements with Global 3,000 companies. Both organisations collaborate together with leading ecosystem providers across the data centre infrastructure stack.

"With this joint offering, we are making next-generation data centre initiatives more manageable for organisations," said Peter Lee, CEO at DataSynapse. "We are now able to help organisations eliminate the inflexible silos of systems and infrastructure that constrain growth, efficiency, innovation, and consistent customer experience."

Separately, DataSynapse, a world leader in dynamic application service management software for the next-generation data centre, announced the launch of its FabricServer 2.6 software, which now includes out-of-the-box support for VMware Virtual Center, enabling more rapid adoption of virtualisation with less risk and reduced costs.

By automating the deployment and provisioning of enterprise applications in a VMware-based virtual infrastructure, FabricServer helps IT organisations reduce capital and operating costs while delivering order of magnitude improvement in time to market for critical business applications.

FabricServer also enables virtual applications to be dynamically assembled at run-time from reusable operating system, middleware and applications templates, which reduces the storage needed for virtual images by up to 80 percent. Using FabricServer, application teams can provision applications onto the physical or virtual data centre infrastructure using intuitive tools and consistent, automated processes. This reduces the risk of errors due to fewer manual tasks and greatly simplifies application provisioning and maintenance tasks for over-taxed data centre operations staff.

Supporting VMware Virtual Center software in FabricServer 2.6 brings policy-driven service level management to the world of virtual applications. This capability improves server utilisation rates to a greater extent than using VMware alone and enables more complex, enterprise class applications to be deployed onto virtual infrastructures, substantially improving business value from data centre virtualisation investments.

"A fundamental challenge for IT management in the move to a virtualised infrastructure is the configuring of applications," said Donna Scott, vice president and distinguished analyst at Gartner. "While server virtualisation enables fast provisioning, it does not dynamically configure applications. Today's businesses are looking for solutions that provision the application, the code, and the configuration information dynamically, while also diminishing the time for such a process to take place."

FabricServer software is a key component of the DataSynapse Dynamic Application Service Management (DASM) platform. Organisations that have adopted the DASM platform as a key enabling technology of their next generation data centre strategy have substantially reduced hardware requirements and improved server utilisation in corporate data centers while decreasing the time it takes to bring new applications live.

With the latest version of FabricServer, organisations now have the ability to:
• Define and enforce application service levels based on business metrics • Standardise the configuration and packaging of application services • Dynamically provision and activate applications in minutes - not days or weeks • Meter, chargeback and report on application service utilisation and costs using an integrated dashboard • Dynamically scale application services based on service level agreements

"DataSynapse provides valuable tools for optimising your VMware investment and managing a virtual infrastructure," said Heather Summers, DISA Strategic Account Manager at Science Applications International Corporation (SAIC).

"With FabricServer 2.6, applications can now be provisioned in minutes, not days," said Jamie Bernardin, president, CTO and co-founder at DataSynapse. "FabricServer automates the run-time deployment of virtual machines and VMware supported applications by providing the optimal architecture to manage application service levels with always responsive horizontal scalability, and native high availability and disaster recovery."