India's ICICI has launched a Facebook app that lets customers carry out banking tasks without leaving the social network.
The 'Your Bank Account' app - hosted on secured ICICI servers and made available on Facebook through a secure SSL connection - lets users view account details and mini statements as well as apply for debit cards and request chequebooks.
The app is thought to be the first of its kind in over four years, when Silicon Valley-based KeyPoint Credit Union teamed with mobile banking outfit MShift to develop an app that enabled customers to access their Web accounts from within Facebook.
ICICI is also using its new Facebook page - which has garnered nearly 30,000 'likes' since launching earlier this month - to punt exclusive offers to customers, provide product details and offer customer care.