ING Direct has taken a novel approach to marketing its new Canadian online chequing account, employing a group of dancers in bright orange bathing suites to perform a synchronised swimming routine in a Toronto fountain.
The online bank's guerilla marketing effort to publicise the new THRiVE account saw the troupe of dancers descend on Toronto's Berczy park last week.
In front of bemused onlookers, the 'swimmers' proceeded to perform a routine to music in front of, and in, a water fountain, attracting a sizeable crowd and hearty applause.
The stunt was the brainchild of advertising expert Julie Stolberg and the bank, of course, has posted a video on YouTube.