Launched last year, Kueski.com provides online loans nationwide, using a complex risk algorythm that draws on multiple sources of data including a customer’s social media profile, to assess creditworthiness.

Kueski.com aims to eradicate the ‘computer says no’ response that many customers receive as a result of inflexible credit assessment capabilities from traditional lenders.The first business of its kind in Mexico, Kueski.com delivers quick lending decisions, enabling customers to apply online, get decisions instantaneously, and receive their loans in under an hour.

Kueski.com’s customer base has rapidly grown, with double digit increases month on month since launch, so the company needed to replace its homegrown internal system, with a flexible platform that could be quickly implemented and easily scale, as the business seeks to support pent-up demand, largely from salaried workers, for access to credit in Mexico.

Adalberto Flores, co-founder and chief executive of Kueski.com said “We believe that customers should be able to access credit, quickly and easily, when they need it, without having to take time out of work to visit a branch, or wait days for the outcome of  an outdated credit review process. With Mambu supporting our operations, our customers get a flexible transparent service that delivers what they need with no fuss and no delay. We chose Mambu because their flexible platform supports our product portfolio ambitions today and in the future, and their team demonstrated the commitment and global experience required to support our growth as a successful financial services business.”

Eugene Danilkis, co-founder and chief executive of Mambu, said: “New financial innovators like Kueski.com are helping meet an overwhelming demand for essential banking services in fast-growing markets such as Mexico. Using cloud technology as an enabling force, Mambu is helping change the way financial innovators approach, design, and execute services that extend financial inclusion to the underbanked.”

Kueski.com approached Mambu in December 2013, and was up and running on the Mambu platform by early January 2014.