The Nasdaq OMX Group (Nasdaq:NDAQ) today announced it will introduce UltraFeed, a highly-efficient data feed that aggregates all North American equity, options, futures and index data feeds.
Employing NASDAQ OMX state-of-the-art technology, UltraFeed will first be delivered to QUODD Financial Information Services -- a full service market data provider. QUODD Financial Information Services will provide UltraFeed to its approximately 550 downstream client firms who, in turn, feed thousands of end-users.
QUODD customers will benefit from UltraFeed's customizable messaging standard for equity, options, futures and index data.
"UltraFeed will provide efficient access to market data from multiple North American markets and data sources in a cost effective manner," said Brian Hyndman, Senior Vice President, NASDAQ OMX Global Data Products. "UltraFeed is NASDAQ OMX's latest premier market data product that's being designed to meet the evolving needs of market data vendors and consumers."
"We are pleased to partner with NASDAQ OMX to become UltraFeed's flagship client," said Dennis Cassidy, President and CEO, QUODD Financial Information Services. "With UltraFeed as our new data source, we will be vendor agnostic -- allowing us to provide our clients with a wider choice of products and services from a broader variety of vendors. UltraFeed also gives us the ability to manage our own ticker plant, ensuring faster processing times and greater reliability. Our collaboration with NASDAQ OMX is consistent with our commitment to provide our clients with state-of-the-art and affordable market data products."
As part of the UltraFeed initiative, QUODD Financial Information Services will enhance its market data cache technology. With the implementation of UltraFeed as QUODD's new data source in 2012, QUODD will expand its product offering to include NASDAQ TotalView for clients wishing to access depth of book data. QUODD will continue to provide NASDAQ Basic to its existing customers who have already been enjoying savings of over 50% on their Level 1 fees for the past year.
NASDAQ OMX expects UltraFeed to be in production in the second quarter of 2012. To access a list of initial data elements to be included in UltraFeed, visit the NASDAQ OMX Trader website.