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Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, to the design approach of t...
This year, Apple celebrates ten years since the iPhone launch. We can all agree that it changed the world in which we live. But, ten years ago, just a few months after the presentation of the iPhone, ...
Every day, millions of people, both offline and online, do not make their desired purchases. Unfortunately, financial services is no exception. Let's try to figure out how businesses lose prospective ...
The essence of user experience engineering There are millions of problems customers face every day. Any successful business starts with a solution-to-solve problem, but not every solution is usable en...