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Ketharaman Swaminathan

What Is Subscription Trap?

All of us are familiar with subscriptions of the following type: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video service / OTT e.g. Netflix Hosting service...

23 Jun 2021
Ketharaman Swaminathan

BNPL Ain't Killing Banks. It's Making Them Rich

Every time a shiny new fintech product or service enters the market, finsurgents immediately predict the death of traditional banks. But traditional banks always go laughing all the way to the - ahem ...

18 Feb 2021
Ketharaman Swaminathan

Banks Or Fintechs: Who Is Ahead?

In Why Banks Will Never Catch Up With Fintechs, I shared my thoughts on why I believe that Banks will never be able to catch up with Fintechs in terms of the User Experience of their websites and app...

30 Oct 2020
Ketharaman Swaminathan

Ten Ways To Protect Yourselves From Fraud

There are a lot of fraud-like situations, where there’s no fraud in the strictest sense of the term, but consumers feel defrauded. Let me give a few examples: Price of a certain item is 225 (in which...

04 Aug 2020
Ketharaman Swaminathan

Are Digital Natives Losing Their Data Chops?

According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief ...

22 Jun 2020
Ketharaman Swaminathan

Demystifying The Ubiquitous Sample Size Of 2000

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant conclusions about the behavior of the population. In co...

04 May 2020
Ketharaman Swaminathan

Why Banks Will Never Catch Up With Fintechs

Banks are way ahead of Fintechs in terms of revenues, profits and customer numbers. To that extent, the "catch up" in the context of this post refers solely to User Experience of websites, m...

08 Jan 2020
Ketharaman Swaminathan

Social Media Customer Service - Use It But Don't Abuse It

Frequent readers of this blog and people who otherwise know me well would be aware that I'm a big fan of social media customer service. Many years ago, I wrote Customers Of The World Unite, You Have ...

08 Dec 2019
Ketharaman Swaminathan

Why Do People Lie With Charts?

In Three Ways To Lie With Charts, we saw three common ways in which people lie with charts. To recap, they are: Slippery Slope Slide Floating Origin Fraud Dual Axis Deception In this post, I'll spe...

26 Aug 2019
Ketharaman Swaminathan

Three Ways To Lie With Charts

Lying with charts is the natural progression from How To Lie With Big Data and Beware Of Committing Harakiri By Lying With Big Data. I've come across the following three ways of doing that. #1. SLIP...

15 Jul 2019
Ketharaman Swaminathan

Blockchain - Calling BS On Decentralization And Resilience

Since I wrote Flight Delay Insurance – Why Blockchain?, I've come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the t...

23 May 2019
Ketharaman Swaminathan

Fintech Shouldn’t Stop Chanting The Disruption Mantra

Direct-to-Consumer financial technology startups are new age companies that sell bank accounts, loans and other financial products directly to end users. In this post, we'll use the term “Fintechs” to...

26 Apr 2019

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