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Location
Delhi
Member since
2023

Pulkit's blog archive

2023 (1)
Pulkit Giria

Pulkit Giria

Functional Consultant at Tata Consultancy Services
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Blogs

Marketing in Financial Services

How can marketers manage consent and preferences of the customers to enhance personalization?

28 Mar 2023

Today, financial services marketers are facing great challenges with recent laws and increased customer sensitivity around data privacy while communicating with their customers across channels. Any communication that can identify an individual can be shared only if there is explicit consent from the person and effective security controls. It is ve...