31 August 2015

First direct launches transactional iPhone app

13 January 2011  |  14144 views  |  3 iphone apps on screen

UK virtual bank first direct has launched what it claims to be the first true transactional iPhone app from a British financial services firm.

The HSBC unit's free app allows customers to use their iPhones and iPod Touches to view their balances and last 20 transactions, make payments and transfer money between accounts.

Although Natwest, RBS and Ulster Bank all have dedicated iPhone applications, first direct claims that transactional capability makes it the first true UK banking 'on the go' offering.

Matt Colebrook, CEO, first direct, says the app is about making the "banking experience simpler and quicker, allowing our iPhone enabled customers to access key features of our internet banking; whenever they want and wherever they want".

Apps for other smart phones are in the pipeline.

In May HSBC came under attack from the former head of innovation at rival Lloyds TSB for the paucity of its mobile service.

Gardner, an HSBC customer, praised NatWest for getting in ahead of rivals and rolling out an iPhone app, even if it was not particularly impressive or rich in functionality.

"Shoving a poor application out the door - like NatWest have done - is teaching them valuable lessons about how customers like to use mobile," he blogged.

The Department for Work and Pension CTO speculated - seemingly correctly - that HSBC was holding back, waiting for a "big bang" introduction, in a move he considered to be mistaken.

Comments: (3)

A Finextra member | 14 January, 2011, 06:38

Excellent news. Now UK Bank can offer also real mobile banking. 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
A Finextra member | 14 January, 2011, 06:50

Nordea Bank in Scandinavia has already launhed iPhone applications in 3 countries:

Finland, Jan 2011 (English article):
http://www.nordea.fi/About%2bNordea/Nordeas%2biPhone%2bapplication%2blaunched%2bin%2bFinland/1457052.html

Norway, March 2010 (Norwegian article):
 http://www.nordea.no/Privat/Internett+og+telefon/Mobiltjenester/iPhone-applikasjon/1330502.html?q=iphone&link=1_1

and

Sweden, May 2010 (Swedish article):
http://www.nordea.se/Privat/Internet+och+telefon/Telefon/Nordea+i+din+iPhone/1386492.html?q=iPhone&link=1_1

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Chris Thorpe - National Savings and Investments - London | 14 January, 2011, 11:50

Banks make a lot of fuss about apps that, in many cases, offer less functionality than a mobile-enabled website. Still, I guess it's an excuse to send out a press-release

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

11 November, 2010
08 November, 2010
20 October, 2010
06 July, 2010
11 May, 2010
21 September, 2007

Related company news

 
Your browser is unable to support Flash files.
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Android Pay could launch this week
6662 views comments | 26 tweets | 22 linkedin
SunGard system glitch causes havoc for BNY...
6603 views comments | 13 tweets | 12 linkedin
FIS opens Indian financial inclusion lab
6084 views comments | 14 tweets | 2 linkedin
Kenya's NIC Bank links to Twitter and What...
5932 views comments | 27 tweets | 15 linkedin
MyECheck unveils mobile payments system
5894 views comments | 9 tweets | 2 linkedin

Featured job

to $120K base, double OTE, benefits
New York City, NY or Boston, MA (USA)

Find your next job