20 December 2014

First direct unveils social media newsroom

19 June 2009  |  8985 views  |  0 anonymous figure in front of stock exchange

HSBC's virtual bank first direct has launched a "social media newsroom", tapping sites like Flickr and YouTube to provide news and information through a mash-up of blogs, photos and videos.

The site, which comes after the launch of a Twitter feed in April, lets users set up tags and RSS feeds to receive immediate and tailored information. Media consumers can also share text, images and video across blogs and social networks.

Amanda Brown, PR and communications manager, first direct, says: "Increasingly, people are turning to online methods of media consumption and as a brand we have to go where the audience is. With the social media newsroom we wanted to create one central hub for all our communications online and we wanted to make those communications as portable and shareable online as possible."

Last year the online bank launched a social network, Little Back Book, for customers to post and view recommendations of local attractions. The site lets users share reviews of anything from shops to restaurants to art galleries to festivals.

Says brown: "We create a lot of content that could add value to the conversations already going on online, the newsroom is a step on the way to engaging in that dialogue."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

06 May, 2009
03 April, 2009
02 March, 2009
21 November, 2008
04 August, 2008
10 July, 2008
01 April, 2008
26 February, 2008
14 September, 2006
19 August, 2005

Related company news

 

Featured job

Basic £130-140K OTE £250K (no ceiling)
London based and across EMEA

Find your next job