Coffee chain Starbucks has become the latest major UK high street player to complete a large-scale roll out of contactless payments terminals.
By the standards of mobile wallets, Starbucks' is no doubt a huge hit in the USA. But, unless my calculation (ow.ly/lNKVk) misses something, only 1 out of 25 Starbucks customers uses its mobile app to make payments. Does that make it a "huge success"?
Contacless payments are not ony executed by a mobile device, but by credit cards and debit cards, such as Mastercard, Visa and American Express. Amercian Express is not known to have NFC chips in their many charge or co-branded cards, but they do. It is
@JohnC: TY for your comment. I'm aware of plastic contactless cards and have used them myself at Starbucks and elsewhere. But my comment pertained to the following line in the article: "The firm's mobile app has proven a huge success...". As you can see,
it specifically references the mobile app, not contactless cards.
There are two approaches for mobile devices, an application calling the NFC functionality and yes you are correct there is a limited number of devices with the app (Samsung S 4), and also Barclaycard have the Paywave stick on contactless card payment method.
Details on the S4 method is here:
Competitive base, bonus, full benefitsBoston, MA (USA)
© Finextra Research 2014