Barclaycard is to move into the daily deals market with a new service which enables merchants to tap into its datasets to target consumers with tailor-made discounts and promotions.
Launching Thursday, the Bespoke Offers Website will feature a range of deals from some of the UK's largest retailers, including Tesco, British Airways, Virgin and Starbucks.
Barclays is promising retail partners that they will be able to target consumers based on their age, income and spending habits.
"If someone has shopped with you before, we can often tell," says the pre-launch Website blurb. "You can use this knowledge to create tactical offers to reward your loyal customers and tempt new consumers."
Consumers will be able to window shop for special offers from the Bespoke Offers Website and mobile app. Those who register for the service will receive targetted deals based on their preferences and - if they consent - spending history.
Participating retailers will be offered a full suite of tracking tools to guage the effectiveness of their campaigns and the type of customers they are attracting.