United-Icap revamps product set to appeal to individual investors

United-ICAP, a division of ICAP Plc (IAP.L), announced today that it has launched new product offerings and a revamped website to reflect growing interest amongst the broader professional trading and individual investor communities for in-depth technical analysis.

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United-ICAP is already an established leader in technical analysis-based price risk assessment for institutional hedgers and professional energy traders (physical energy, energy derivatives and energy futures). In recent years, due to the increasing complexity and interconnectedness of key markets, United-ICAP has expanded its coverage to encompass the major financial markets including fixed income, stock indices, interest rates, currencies and metals. As a result, the group now offers its industry-leading expertise in technical advisory services as a separate financially focused professional product service in addition to its energy product.

In addition to the more than 500 professional traders and firms, oil companies, utilities, banks and hedge funds that make up United-ICAP's core client base, the group is now also providing its augmented services to individual investors - those who are demanding clear, unbiased advice as to the safest place to hold their hard-earned savings.

"Our motivation for offering this financial service product has been our increasing discomfort with the quality of financial guidance that has been available to not only professional traders, but the average trader and investor," said Walter Zimmermann, vice president and chief technical analyst at United-ICAP. "We do not offer opinions as many other firms do. We offer unbiased technical analysis - what the market itself is saying. It has been our experience that this is the best way to preserve and grow wealth."

To reflect its expanded attention to these market segments, United-ICAP has launched a redesigned website (www.united-icap.com).The new site offers a suite of customizable tools and technical analysis to assist investors in making better informed trading decisions. These tools include daily, weekly and monthly reports and emails; larger in-depth topical reports; live daily and weekly webcasts; as well as full analyst support to discuss any of the report contents, investment ideas or methodologies.

"What makes our approach different is that we do not want our clients to take our recommendations blindly—too many have done that in the past two years and suffered for it. We want our clients to understand the behavioral economics behind technical analysis and be able to make better informed decisions by assessing the markets from this new viewpoint," says Mr. Zimmermann. To that end, the new website offers unlimited access to dozens of tutorials and thought papers on technical analysis and topics in behavioral finance.

United-ICAP contends that technical analysis is an essential tool for any serious trader or investor. The group's goal is to contribute insight into how markets trend and how trends reverse - providing insight based on historical data and tools such as momentum studies, seasonal cycles, and sentiment analysis.

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