Marketing

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/regulation

Plum enters commercial deal with adclear.ai

We’re thrilled to work with Plum, a leading smart money app.

/ai

AI helps Klarna cut marketing agency spend by 25% and run more campaigns

Klarna, the AI powered global payments network and shopping assistant, has cut its sales and marketing spend by 11% in Q1 2024 while increasing the number of campaigns and updating marketing collateral more frequently.

/retail

TD unveils 'sonic identity'

TD Bank Group (TD) working closely with Sixième Son, a global sonic branding agency, has introduced a sonic identity.

/payments

Zelle becomes LAFC Golden Boot Club partner

Los Angeles Football Club (LAFC) today announced Zelle as a Golden Boot Club corporate partner and the official peer-to-peer payment provider of LAFC.

/payments

MoneyGram pitches AI-generated Mother's Day cards

In advance of Mother’s Day, one of the most significant holidays for the cross-border payments industry, MoneyGram has launched “Make Your Mother’s Day,” a funny and memorable way to celebrate moms – no matter where they are in the world.

/retail

AS LPB Bank renamed Magnetiq Bank for fintech push

AS LPB Bank officially changed its legal name to AS Magnetiq Bank, while also introducing a new brand visual identity.

/regulation

MQube adds complaince check feature to mortgage marketing product

MQube, a mortgage technology company and parent of MPowered Mortgages, the UK’s fastest mortgage lender, has today announced that it has enhanced “Marketing Genius”, a tool which generates marketing content for brokers.

/payments

Aryza integrates with Dotdigital

Aryza Group, a leading provider of financial software solutions, announces its strategic partnership with Dotdigital, an all-in-one customer experience and data platform.

/retail

CFCU Community Credit Union picks Pulsate marketing engine

Pulsate, provider of mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’ moments of need, announced today that CFCU Community Credit Union (CFCU) has chosen Pulsate as its premier marketing engine for its ability to meet individual members’ needs throughout all phases of life.

/payments

Talus Pay rebrands

Talus Pay, a fast-growing technology-driven provider of payment processing solutions for small and mid-sized merchants, announced today that it will conduct business going forward using the master brand name Talus, as will its recent Clarus Merchant Services acquisition.

/retail

Starling Bank launches new brand platform as bank pushes for growth

Starling Bank has created a new brand platform, with a new positioning, strategy and ad creative developed to mark the beginning of an ambitious year of growth for the bank.

/retail

UniCredit renews Palantir contract for another five years

Palantir Technologies Inc. (NYSE: PLTR), a leading provider of AI systems, today announced it had renewed its partnership with UniCredit S.p.A to deploy the Palantir Foundry operating system to accelerate the bank’s digital transformation and help increase revenue and mitigate risks.

/payments

Afterpay partners Rokt to expand ads business

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced its partnership with Afterpay, one of the global leaders in "Buy Now, Pay Later" payment.

/retail

Bud launches AI-powered generative data analytics and marketing automation suite

Bud Financial (Bud), the AI-powered data intelligence platform for financial services, today unveils an out-of-the-box solution suite which enables anyone in a financial organisation to perform advanced data analytics tasks for marketing, personalisation, segmentation and customer monitoring.

/retail

CRM outfit Insellerate integrates with Finastra

Insellerate, a leading provider of modern CRM and marketing automation solutions for banks, lenders, and credit unions, announced an integration with Finastra’s MortgagebotLOS and Originate solutions.

/retail

ABN Amro picks Incubeta to revitalise marketing programmes

Incubeta, a global digital marketing and advertising agency, is delighted to announce the addition of ABN AMRO, one of the largest banks in the Netherlands, as a new client.

/retail

Paymentology and Moneythor team up on digital banking

Paymentology, the leading global issuer-processor and Moneythor, the best-in-class provider of data-driven engagement solutions for financial institutions, today announced their partnership to bring actionable and event-driven experiences to digital banking customers leveraging Paymentology’s “Framework for Authorisation and Settlement Transmission” (FAST) interface.

/wealth

Worldsource selects Broadridge for digital marketing

Worldsource Wealth Management and IDC Worldsource Insurance Network Inc. are pleased to announce they have partnered with global Fintech leader, Broadridge Financial Solutions Inc. (NYSE: BR), to help their advisors provide relevant, timely communications to their clients using Broadridge’s automated digital marketing platform AdvisorStream.

/wealth

Twenty7tec releases new digital marketing platform for mortgage, wealth and protection advisers

Twenty7tec, the leading advice tech business, has today launched COMMUNICATE, a new digital marketing platform for mortgage, wealth and protection advisers.

/retail

Mastercard's Digital Doors marketing hub gets fresh coat of paint

Today, in celebration of Small Business Month, Mastercard announced the next evolution of its Digital Doors program launching May 4th.

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