"In today's competitive environment, it's become a major priority for Banks.com to ensure we are effectively reaching our customers and providing quality traffic to the advertisers," said Steve Ernst, Chief Technology Officer at Banks.com. "Aleri's CEP engine will allow us to monitor user behavior, traffic, and trends in real-time, allowing us to provide a more targeted approach to our marketing and advertising programs in order to provide a more unique experience."

Banks.com operates in various areas of Internet commerce, including paid search, direct navigation, and online marketing. Its pay-per-click search services enable businesses to enhance their online transactions through online advertising to Internet users in response to their keyword search queries. The site contains information and products on a variety of topics such as Banking, Stocks & Bonds, Taxes, Mortgages, Personal Finance, Credit Cards, Insurance and Retirement Planning.

Aleri's CEP technology will allow Banks.com to gain real-time data analysis of which search partners are generating quality traffic, which key search words or search phrases are driving site traffic, and whether traffic is permitted to a particular site Prior to using Aleri, Banks.com was making decisions on historical data. By implementing complex event processing technology, Banks.com can now manage their marketing and advertising programs in real-time, immediately responding to new trends and traffic patterns.

"We are excited to be working with an innovative and forward looking company like Banks.com," said Jeff Wootton, VP or Product Strategy. "Banks.com adoption of CEP technology shows the versatility and range of influence complex event processing technology has beyond the financial industry."