LongView Live offers two major advances that are set to change the face of buy-side trading:

First, LongView Live is an open system that offers seamless integration with broker/dealers, execution management systems, and liquidity destinations like dark pools, all in a broker-neutral environment and on a real-time (or "Live") screen.

Second, LongView Live utilizes Microsoft's latest software technology - called Windows Presentation Foundation - as the foundation for the platform, to create a graphics-intensive, highly intuitive user interface.

"Linedata Services' LongView Trading has introduced a number of 'firsts'
to the trading space," said Linedata Services Chief Operating Officer, Annie Morris. "LongView Live presents yet another first for the financial markets, providing a user-centric, integrated environment, which eliminates the need for traders to be switching between different windows, monitors, and systems."

Working together with Lab49, a consultancy that specializes in building advanced applications for global financial institutions, Linedata Services has developed a radically new way to access the market, offering the first trading platform to emphasize data visualization.

"By utilizing Microsoft's Windows Presentation Foundation, incorporating three-dimensional graphics, live charts, transparency, and animation, we have created novel visualizations for complex, real-time data feeds, enabling rich user interaction," said Daniel Chait, co-founder and managing director, Lab49. "LongView Live will provide users with a smooth and scalable platform that presents data, not just information."

"Linedata Services and Lab49 have applied Microsoft's Windows Presentation Foundation technology to create an interface that is truly innovative and uniquely user-centric for the order-management space," said Stevan Vidich, U.S. capital markets industry technology strategist, Microsoft Corp. "This approach changes the order management system user-interfrface from something that looks like the control board for a factory into an easy-to-read visual interface reminiscent of a cockpit for a fighter jet."