In his new role, Pettman will report directly to TIFIN's Founder and CEO, Dr. Vinay Nair.

With a proven track record of leadership and success in the financial services sector, Pettman brings a wealth of experience and expertise to TIFIN. He joins the company from LPL Financial, where he was Executive Vice President of Wealth Management Solutions. In this role, he was responsible for managing LPL’s wealth management platform, including overseeing investment product distribution, advisory platforms, research, retirement plan business, and relationships with product and technology companies. Throughout his 19 years at LPL, Mr. Pettman worked in various roles across product management and wealth management strategy.

"Rob's extensive experience and deep understanding of the financial advisory landscape make him the perfect fit to help TIFIN’s growth as we enter a phase of scaling and deployment," said Dr. Vinay Nair, Founder and CEO of TIFIN. "At the same time, his familiarity with advisor, asset manager, and insurance provider frustrations will help us with relevant ongoing innovation. I am delighted to welcome him and look forward to working closely with Rob.”

In his role as Chief Revenue Officer and President, Pettman will oversee revenue generation strategies, forge strategic partnerships, and drive the company's growth initiatives across TIFIN’s companies. His leadership adds to TIFIN's market presence and its position as a leader in AI-powered financial technology in the wealth management industry.

"I am thrilled to join TIFIN at such an exciting time in the company's journey," said Rob Pettman. "TIFIN is on the leading edge of applying AI technology to empower financial advisors with better intelligence and to enhance client outcomes. I am looking forward to collaborating with Vinay and his teams across the TIFIN portfolio to drive continued success and innovation."