eMoney Advisor’s technology solutions transform the way financial professionals deliver their expertise, strengthen client relationships and help grow their businesses. Fidelity’s investment in eMoney Advisor, which is subject to customary closing conditions and regulatory approvals, is part of Fidelity’s larger vision to continue enhancing its digital solutions across its retail, workplace and institutional channels. 

“Fidelity is a financial services firm with technology at its core. We apply design-thinking in our labs, incubate new companies and work with some of the brightest minds in the country -- all for the benefit of our clients,” said Michael Wilens, president, Fidelity Enterprise Services. “eMoney Advisor is another important vehicle through which Fidelity can exceed client expectations and maintain its edge in a rapidly changing technology environment.” 

eMoney Advisor will operate with the same entrepreneurial spirit that earned it success to date, continue on its strategic growth path, and remain focused on serving a wide range of financial services providers. eMoney Advisor’s leadership will remain in place with its founder Edmond Walters continuing to serve as its chief executive officer. 

“Our affiliation with Fidelity, and its multi-billion-dollar commitment to technology, only adds to eMoney Advisor’s already aggressive growth and innovation path,” said Walters, “We have a long track record with many of Fidelity’s 10,000 advisory firm clients and hope to extend our growth among that base, while deepening and expanding our many relationships beyond the Fidelity footprint.” eMoney Advisor will also maintain its current offices in Pennsylvania and California. 

Clients of Fidelity Institutional, the division of Fidelity Investments that provides clearing, custody and investment management products to registered investment advisors (RIAs), retirement recordkeepers, broker-dealers, family offices and banks, will be among the first who can benefit from the affiliation with eMoney Advisor. 

eMoney Advisor will help Fidelity deliver on several elements of its next generation broker and advisor platform. The platform, which builds on significant investments Fidelity has already made in its Streetscape® and WealthCentral® workstations, is expected to evolve further to offer comprehensive data management, efficient and integrated office capabilities, and collaborative tools for investors, advisors and home offices. eMoney Advisor is expected to accelerate Fidelity’s efforts with regard to data aggregation and collaboration -- and in a more integrated fashion. 

“Guardian has not only been an investor in eMoney Advisor for close to a decade, but also a very satisfied client,” said Michael Ferik, executive vice president of Guardian. “As we pass the majority ownership to Fidelity, we will retain a minority interest and continue to be a significant client. We look forward to the benefits created by eMoney joining forces with Fidelity.”