Apparently travel broadens the mind, at least that’s why I am travelling to Arsenal’s Emirates Stadium with alliance partner Rob Woolley (SVP EMEA of
Globant) to the
Somesso “Creating Social Capital” event. For those of you who don’t know Globant, it is the leading Latin-American IT Services & Software Development group, and they have developed widely used
innovative solutions and services with their clients Google and LinkedIn, as well as a range of financial sector firms. So the link to social networking is not as obscure as you may have first suspected and I think this explains part of the reason it is becoming
an increased focus for
MPI Europe.
At the Somesso event, which draws together some of the leading thinkers in this area, we will hear from Google pioneers (presenting the keynote – “Nurturing your Inner Maverick”) and participating in sessions aimed at “redesigning organisations through social
tools” from firms such as
Headshift. As well as adding to our knowledge, I am keen to perform an experiment to see what can be done with existing social/web 2.0 tools including “live” blogging on Finextra.com during the course of the day, as well as use of Twitter and LinkedIn to
keep you informed.
The intention is to make this as interactive as possible, so please get involved, share your views and help understand more about what works, and indeed what doesn’t. The choice is yours. Either simply “listen” by revisiting this blog, or the
LinkedIn discussion during the day or even follow me on
Twitter, or for those of you with an inner maverick streak please feel free to comment on this blog, discuss in LinkedIn or even tweet! At the end of the process, I will report back on what we have uncovered.