From the public filings of the US Federal Communications Commission -
a mobile phone manufactured by Mobicom but branded by Citibank. The phone has no numeric keypad but instead uses basic navigation buttons to interact with onscreen menus. Features include an MP3 player, speakerphone, PIN entry and NFC technology for making
credit card payments.
Citi has yet to make a public pronouncement on its plans for the phone (if any), but it holds interesting possibilities:
'Sign up for our mobile banking service and get a free bank-branded handset'.
As a long-term customer engagement strategy it beats the free
iPod promotions run by Citi in the past.