Navigating the best path through the fire hose of data

17 Dec 2015

We’re all living in a data-rich world with a non-stop fire hose of personal information. The challenge faced now relates to the accurate and critical analysis of the constant flow of data we’re presented with. Understanding it delivers key insights into how to effectively reach, prospect, win, retain and appropriately serve legitimate customers. ...

Money is an important issue for the majority. Consequently, where a person banks is too.

14 May 2015

With new entrants joining the banking world, individuals have more choice, and there is increased competition for the sector. However, for new entrants, encouraging people to switch to them from the established providers will be no easy task. Our recent research found that 70 per cent of UK adults still ‘trust’ a traditional bank or a building soc...

Will smartphone payments outpace credit and debit cards by 2020?

30 Apr 2015

Recent research has suggested that by 2020, credit and debit card payments will no longer be the preferred method of payment, with paying by smartphone taking over. If this expectation becomes reality it will signal a remarkable milestone in the meteoric rise of the smartphone. While cash and card payments still currently dominate, there is a la...

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Branch vs Digital - The account opening battleground

09 Mar 2015

Recent research on account opening from McKinsey looked at the sales conversion rates for branch versus digital and found what looks like a huge gulf in success. The research suggested that in-branch sales converted at a rate of 85% whilst digital channels averaged a 15% conversion rate. At first glance these figures suggest that branch is king wh...

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