The feminine touch

27 February 2013 | 2504 views | 0 Source: GSMA Shopping bag covering womans face

A GSMA and Visa study finds women in developing economies are an underserved market for financial services.

The study, focused on women in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania, was undertaken to gain additional insight into how financial institutions and mobile network operators can better support the complex financial lives of women at the base of the pyramid.
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