25 July 2014

First direct crowdsourcing effort gains traction

27 September 2011  |  7190 views  |  0 First Direct logo

UK bank first direct is asking for customer input on the design of its new debit cards, following a strong response to a new crowdsourcing portal where members of the public can shape products and services before they are officially released.

The first direct lab site was launched in August to give visitors the chance to see what the bank is planning and critique it through a comment facility and forum.

The initial plans up for discussion included a Web site re-design, a consultation on the use of QR codes and an early version of a mortgage comparison smartphone app.

Now the bank is asking customers to view a number of design options for its next debit card, showing images of a card featuring a matt black front with sparkle ink backing and logo, and a silver version in sparkle ink.

After four days live on the site, 1204 people had added their comments, including 46 on Tuesday alone.

Previous tests on QR codes and Web site design pulled in 604 and 308 comments respectively.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)

Related stories

01 August, 2011
27 July, 2011
13 January, 2011
04 October, 2010
22 September, 2010
18 June, 2010
26 February, 2010
11 November, 2009
13 October, 2009
19 June, 2009
21 November, 2008

Related company news

 
Find out more

Featured job

to $120k base, $250k OTE, full benefits
Boston, MA (USA)

Find your next job