25 November 2014

First direct site asks for public input on product development

01 August 2011  |  6649 views  |  1 First Direct logo

First direct has launched an online portal where members of the public can shape products and services before they are officially released.

The first direct Lab will have content added each month, giving visitors the chance to see what the bank is planning and critique it through a comment facility and forum.

The initial plans up for discussion are a Web site re-design, a consultation on the use of QR codes and an early version of a mortgage comparison smartphone app.

Paul Say, head, marketing, first direct, says: "We're constantly looking at new ways of communicating with customers and the public, and the first direct Lab is a natural progression for us. We want people to inform our offering and in doing so help us serve them better."

The Beta Labs initiative follows the launch last year of Talking Points, a public online forum for customer feedback.

Comments: (1)

Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 03 August, 2011, 15:53

Great move, props to first direct.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related stories

27 July, 2011
13 January, 2011
04 October, 2010
22 September, 2010
26 February, 2010
13 October, 2009
19 June, 2009

Related company news

 

Featured job

£150k OTE + benefits
City of London

Find your next job