25 May 2015

First direct launches customer community site

21 November 2008  |  6779 views  |  0 First Direct logo

HSBC's virtual bank first direct has launched an online social network for customers to post and view recommendations of local attractions.

The Little Black Book site lets the bank's UK customers share reviews of anything from shops to restaurants to art galleries to festivals.

The reviews are accompanied by a Google map and customers can enter their postcode to find recommendations in the area.

Designed by digital agency MadeByP, the site is being made available to all UK customers after a trial involving 20,000 users.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

14 November, 2008
11 November, 2008
13 August, 2008
10 July, 2008
21 September, 2007
24 April, 2007
09 November, 2006
10 April, 2006
19 August, 2005

Related company news

 

Top topics

Most viewed Most shared
Cash overtaken by non-cash payments in the...
7250 views comments | 48 tweets | 31 linkedin
UK opts out of European online payments se...
6617 views comments | 21 tweets | 15 linkedin
MasterCard launches personal payments serv...
6241 views comments | 15 tweets | 29 linkedin
Metro Bank to offer consumer loans via Zop...
4949 views comments | 29 tweets | 21 linkedin
Bigger banks may have to set up their own...
4820 views comments | 34 tweets | 28 linkedin

Featured job

up to £95K base, £190K OTE, benefits
London, UK

Find your next job