The two new hires will work with Fernando Lopez who was recently appointed as the new global director of issuer channel development. Both will focus on increasing global card issuer and merchant participation on the anti-fraud alert and chargeback network. 

Keith Groves will serve as EMEA director of issuer relations. The role is focused on helping card issuers in the region maximise the chargeback and fraud recovery benefits they can realise through Ethoca’s global network. Groves is a seasoned risk professional with 28 years of financial services industry experience, having previously worked with MasterCard, HSBC and most recently been EVP at G2 Web Services.

Brett Small will serve as regional director, APAC, and is responsible for expanding Ethoca’s card issuer and merchant network in Asia-Pacific. During his 18-year career, Small has held senior positions at Australia’s largest banks. He was head of financial crime and fraud risk with the National Australian Bank (NAB), as well as senior manager of fraud strategy, Australia & Global, for Australia New Zealand Bank (ANZ).

“The EMEA and Asia-Pacific regions are key growth markets for Ethoca in an increasingly borderless ecommerce landscape,” said Andre Edelbrock, co-founder and CEO, Ethoca. “Card Not Present (CNP) fraud is not only growing domestically in these markets, but our existing card issuer and merchant customers in the US, Canada and the UK are frequently urging us to expand the global reach of the Ethoca Network to help stop fraud and chargebacks that result from cross-border fraudulent transactions." 

"Bringing proven leaders like Keith and Brett into our company will accelerate our presence in these regions and help all of our customers make e-commerce simply about commerce.”