"We are excited to be able to make banking easier through the convenience of texting, a medium our customers are using in increasing numbers," says Wendy Arnott, Head of Digital Marketing and Social Media, TD Bank Group. "Whether it's a general question about a banking product, a branch location or EasyWeb, or they just need a quick phone number, TD customers can now reach a live TD agent via text. And even though it's still early days, increasing engagement is pointing to texting becoming a key service channel for TD."

Introduced as part of a pilot in the fall of 2014, the ability to text TD is now available to customers by using the shortcode TDHELP (834357) between 6 am and 11 pm ET, seven days a week. Customers with questions that require an in-person response will be directed to the TD customer service line (1-866-222-3456, toll free). (Standard text messaging rates will apply.)

We are making it easier than ever for customers to connect with a TD specialist anytime. In 2011 TD was the first bank in Canada to offer customer service 17 hours a day, seven days a week through a dedicated North American Social Customer Service team on Twitter and Facebook. Now texting joins Social Customer Service, TD Helps (the TD online advice community) and the TD Aeroplan Community as part of an expanding suite of online assist capabilities that TD offers customers to help make banking convenient and comfortable. Next month, TD customers will be able to start a real-time conversation via TD Live Chat on tdcanadatrust.com.