30 May 2015
Your browser is unable to support Flash files.

Dynamics card lets users press a button to choose reward

19 April 2012  |  3991 views  |  0 Dynamics Inc card1

US start-up Dynamics Inc has unveiled a payments card that incorporates buttons that customers can press when they make a purchase in order to receive different reward "experiences".

The ePlate card has two buttons, each associated with a different reward experience that has been chosen, and can be altered, by the user.

Customers assign the offers to the buttons using the Experience Manager software, available via a mobile phone or online, through the site of UMB Bank, which will issue the ePlate devices. They then pick one of the two options when they make a purchase in-store or online.

The various experiences will be created by third parties, such as charities, retailers and game developers using a toolkit. Each provider will get 25 basis points of each transaction where their 'experience' application is used.

The toolkit API also gives developers "customer-approved" purchase data which Dynamics claims will help them shape their offerings to users' desires. So far several games developers, charities and a comic publisher have created applications.

Jeff Mullen, CEO, Dynamics, says: "The ePlate device gives the user the ability to personalise their payment experience in a way never before envisioned while earning exclusive content across the world's first developer ecosystem for payments. Now, the experience of every credit card in the world can be captured in a single payment device that is issued by a single issuer."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

18 October, 2011
29 June, 2011
05 October, 2010
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Google unveils Android Pay
5872 views comments | 24 tweets | 27 linkedin
CBA to test Ripple for intra-bank transfer...
5452 views comments | 25 tweets | 21 linkedin
Anti-Money Laundering From False Positives...
5331 views 0 | 1 tweets | 1 linkedin
eBay and Village Capital run accelerator f...
5212 views comments | 10 tweets | 4 linkedin
Visa Europe opens innovation hub in Israel
5103 views comments | 19 tweets | 9 linkedin

Featured job

Basic £90-110K OTE circa £200K NO CEILING
London based with substantial travel in Scandinavia

Find your next job