ERN, the UK-based start-up behind a platform that allows banks and merchants to aggregate and analyse data generated by card transactions, has raised $1.6 million in seed funding.
Will this be an opt out or opt in system for consumers?
Given cold calling, spam and other unsolicited communications from anyone is generally a nuisence this will just add yet another annoyance.
Seems like a Cardlytics clone. Nevertheless, I'd love to receive targeted offers from my card issuers that would hopefully be far more relevant than the junk I get from them today.
to £90k base, double OTELondon, UK
© Finextra Research 2014