Barclays customers will soon be able to use their Pingit mobile payments app to make purchases by scanning QR codes on adverts, the bank's managing director of cash management, Richard Martin, has told Finextra.
Quite a nice idea, but unless there's evidence of real consumer demand for it I can't see this getting any traction within the big players as the cost of interfacing the process to their back end systems will be prohibitive ......... and only for Barclays??
This is how we'll shop in the future - connecting the physical and digital worlds...and by NFC-enabling Pingit the consumer experience will vastly improve and provide richer data analysis for both retailers and banks...
This has something in it for the merchant / biller and the consumer. I see it becoming a big hit provided Barclays is able to articulate the value proposition clearly enough for everyone in the value chain to appreciate.
Retailers will incent consumers to disintermediate with these types of technologies to reduce their fees to VISA and Matercard. Hence today's news http://bit.ly/19BwLuF
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