Archive for: October, 2009
Elton Cane - Independent - Brisbane | 23/10/2009 | 4566 views | 3 comments
ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/
Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough.
So it's n...
Tags: Retail bankingGroup: Cringeworthy marketing gallery