Jeremiah has a
post reviewing the efforts of insurance companies which are exploring social media. He is uninspired.
He rates one of the most promising as a UK insurance service and price comparison site -
zuzzid.co.uk - which is nicely constructed, but curiously is an initiative by Norwich Union, although you have to look very, very closely to spot that.
Aside from the transparency point, its not clear what's in it for Norwich Union?
Is it just an experiment with social media? Or is there a master plan?